“You never get a second chance to make a first impression”
may be an overused cliché, but its significance cannot be overlooked. Hotel
Impossible stresses this concept; we also take this very seriously at the
Residence Inn Beverly Hills. A sparkling
lobby, a smile from the staff, and a warm welcome at the front desk help to
immediately set the tone and make our guests feel comfortable.
With the increasing presence of social media and
transparency in today’s online world, our “first impression” comes much sooner
than arriving on property. Hotels must take great strides in managing their
websites and online presence, including review sites like Tripadvisor. A potential customer that has a negative
online experience may never make it to the hotel, and then a customer is lost
before ever arriving on property.
If you’re interested in a behind-the-scenes look at how a
hotel is run, take a look at Hotel
Impossible. Mr. Melchiorri is doing
a great job of educating travelers while helping distressed hotel owners turn
around their business.
Until next time,